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Wells Fargo has awarded the School of Business and Professional Studies a $25,000 grant to support the launch of the Aspire Entrepreneurship Certification Program. Created by Shaw University exclusively for aspiring and early-stage entrepreneurs, the 16-week program commences this month with the first cohort of 12 participants.

Wells Fargo has awarded the School of Business and Professional Studies a $25,000 grant to support the launch of the Aspire Entrepreneurship Certification Program. Created by Shaw University exclusively for aspiring and early-stage entrepreneurs, the 16-week program commences this month with the first cohort of 12 participants.

Entrepreneurship is often touted as a means of economic empowerment. However for minorities, specifically Black entrepreneurs, the road can be difficult. While the reasons for starting businesses are similar for all entrepreneurs, new businesses are started at a higher rate by Blacks than Whites. Unfortunately, the failure rate among Black businesses is also higher.

With the support of Wells Fargo, the Aspire Entrepreneurship Certification Program will deliver a research-based curriculum focused on areas of greatest need for the target market: low- to moderate-income African Americans residing in Raleigh-Durham (and beyond).

Taught by accomplished Black subject matter experts, the certification program specifically provides training to increase revenue, improve efficiency in operations, and increase efficacy, confidence, and communication of value of aspiring and early-stage Black entrepreneurs.

Additional information may be obtained by contacting aspire@shawu.edu; program administrator, Dean Lynette Wood; program manager, Vicki Spears; or Innovation and Entrepreneurship Center director, Hanif Omar.